The central entrance to the city, which joins
Bat-Yam, Jaffa and Tel Aviv.
The area’s identity is shifting due to the
pending arrival of the NTA (Metropolitan Mass
Transit System) light-rail. Consequently, there
is a focus on the expansion of local urban
activity, both in terms of commerce and
residence, and general improvement of the city's
entrance, (including aesthetic qualities).
Basic changes have been completed, including
laying and improving infrastructure and public
lighting. This is stage one of the preparations
for the light-rail.
The area was once the old center of the city. It
is essentially mixed-use, hybridized urban
tissue characterized by the combination of
residences, stores and offices. Local stores are
primarily low-cost. It is a highly active urban
core, and is a major intersection between three
major streets that run throughout the city. The
area includes traces of local history, such as
the old cinema, now in disuse and disrepair, of
which only the the parking lot remains in use.
NTA (Metropolitan Mass Transit System) plans;
urban master plan